Digital Friction Audit

Find the friction.
Fix the right things first.

Most small businesses collect tools gradually: a booking app here, a payment workaround there, a spreadsheet that became a process, and a few subscriptions nobody is sure they still need.

The audit maps your tools, website, subscriptions, handoffs, and recurring workflows. You get a plain-language fix list with priorities, costs, and complexity notes. The report stands on its own: you can take it anywhere, or ask Fundy Forge to quote selected fixes separately.

What the audit covers:

• Tool and subscription inventory — what you pay for and what it actually does
• Workflow map — where handoffs, double-entry, and manual work live
• Friction points ranked by impact, cost, and complexity
• Fix-it list with clear priorities
• Integration gaps — tools that should talk to each other and do not
• Where AI tools could realistically help — flagged like any other fix, only where it would actually save time or money
• 60-minute readout call — plain language, no jargon

Also flagged — website and visibility friction:

If your website or search presence is creating obvious friction, the audit will flag it. Deeper SEO, structured data, and AI visibility work is scoped separately so the audit stays focused.

• Confusing or outdated website paths that cost inquiries
• Broken forms, unclear calls to action, or missing conversion tracking
• Obvious local search gaps that should move into an SEO scope
• Follow-up fixes quoted separately only if you want help implementing them